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Today's Terms
Holding Fees
Definition:
In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.
Talent Agency
Definition:
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Rate Card
Definition:
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
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