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Today's Terms
Saturation Campaign
Definition:
Variation Margin: Payment made on a daily or intraday basis by a clearing member to the clearing organization based on adverse price movement in positions carried by the clearing member, calculated separately for customer and proprietary positions.
Bleed
Definition:
Printing to the edge of the page, leaving no margin.
Frequency
Definition:
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
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