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Today's Terms
Management Company
Definition:
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
Advertising
Definition:
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
Billboard
Definition:
A common name for outdoor signs located along streets and highways in either paper or vinyl.
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