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Gov. Blagojevich Appoints Film Production Veteran
Gov. Rod R. Blagojevich today named a new Managing Director for the Illinois Film Office to continue to advance the state’s aggressive efforts in support of the film industry in Illinois. The Governor tapped Betsy Steinberg, an industry veteran with vast experience in television and filmmaking production, who will work to attract more film and television projects to Illinois, which will help bring even more jobs and revenue to the state. Steinberg replaces Brenda Sexton, who is leaving the Administration after a successful tenure, which saw the start the film industry’s revival in Illinois. The Illinois Film Office is part of the Illinois Department of Commerce and Economic Opportunity (DCEO), the Governor’s lead economic development agency.
“It’s my pleasure to welcome Betsy Steinberg to the Illinois Film Office. Her extensive industry expertise, both on the creative and business side, will be valuable as we build on the momentum we’ve generated over the last three years and continue growing the film industry in Illinois. With our tremendous cities, locations, actors and crews, Illinois has everything Hollywood productions are looking for, and, with our recently expanded tax credit, Illinois is as competitive as ever. And my thanks to Brenda Sexton for her years of service and dedication in developing this important industry in Illinois,” Gov. Blagojevich said. Read more at commerce.state.il.us.
Talent is a factor in entertainment
The general term for an artistic contributor to a project, talent usually refers to actors, directors, and writers. In the studio world, atttaching talent, or bringing necessary key artists to a project, is necessary in getting the film made. Agencies usually reserve the term 'talent' for actors and classify talent agents as those who represent thesipians.
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Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
Usage Limitations
Definition:
Restrictions on the placement of a commercial (e.g., PSA use only).
Proof
Definition:
A copy of an advertisement as it will appear once produced or printed.
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